Art perfumes attracted a relentless flow of visitors from all over the world to Intertrade Group’s booth at TFWA 2011 in Cannes.
An increasing number of visitors (+9% vs last year) arrived from all over the world to Cannes to attend the duty free and travel retail premium event.
 Over 5.000 delegates reached the Palais des Festivals et des Congres to discover the world class news on luxury goods. This year theme “A brand new world” was introduced in the opening conference by Kofi Annan, former Secretary General of the UN, Stephane Garelli, Professor at the International Institute for Management Development and Erik Juul-Mortensen, TFWA President, among others. 
Art perfumery attracted the attention of an unremitting flow of visitors who, from Nepal to Latvia, from Dubai to New Zeland, from Brazil to Denmark, reached Intertrade Group’s booth, where  Calso Fadelli, CEO and perfume curator, welcomed them and guided them, supported by his team, through the 12 collections presented. 
Along with the acclaimed scents of Boadicea The Victorious, Czech & Speake, Carthusia, Nasomatto, Nez à Nez, Profumi del Forte, soOud, the Hype Noses the new creations from Agonist, Andrea Maack Parfums, Blood Concept and Six Scents offered a unique vision of what “a brand new world” in luxury could be: research, authenticity, best available raw materials, environmental and social awareness, creativity, craftsmanship. All that makes art, not fads.