Jane Iredale is a range of makeup that has been designed to focus on and care for the skin, using natural mineral ingredients, created in 1994 by its president and founder Jane Iredale. Jane had always thought of makeup as an essential part of a women’s sense of well-being and wanted to make sure it was achievable for each of every woman. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits. Before she formed her cosmetics company in 1994, Ms. Iredale’s background was in film, theatre and television. Her experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers but can also destroy self-confidence. Iredale’s range of makeup essentials consist of mineral formulations with sunscreen protection, which all work together in order to create a flawless look that can be easily achieved. Recommended by plastic surgeons, dermatologists and skin care professionals, Jane Iredale’s makeup range is cruelty free and uses a combination of natural preservatives. Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine. The most important cosmetic we can wear is a healthy skin.