Combining fragrance, marble, flowers and light: Intertrade Group joins a special 360 degree sensory collaboration with Bloc Studios during the Fuorisalone of the Salone del Mobile in Milan from April 4 to April 9, 2017
Intertrade Group announces today its upcoming collaboration with Bloc Studios, an Italian brand whose aim is to transform natural stone into thoughtful everyday objects. Sharing a similar philosophy to Bloc Studios who believes that every single marble bloc(k) conceals a story, Intertrade’s inspiration to support Bloc Studio’s installation with a touch of fragrance at Fuorisalone resonates with the company’s own credo: every encounter with scent is a personal journey and artistic perfumery is a unique, multi-sensorial and olfactory experience.
Intertrade enlightens through bespoke fragrances that boast sophisticated packaging and merchandising, high in design quality and parameters. Bloc studios celebrates the natural design diversity of Carrara marble by creating objects that are sincere to modern form and function. Together, the two companies are making a strong impact on the world of design by taking an unexpected look at the power of senses and nature.
At this year’s Fuorisalone, Bloc Studios will be featuring “Marble Matters”, with new pieces from Sabine Marcelis and Carl Kleiner to give visitors an exceptional experience that involves eyes, touch and smell. Bloc Studios will expose Voie Lights – The Stone Edition, from Dutch designer Sabine Marcelis, along with Swedish Carl Kleiner’s Posture Vases.
Celso Fadelli, Intertrade Group President and Fragrance Curator, noted “We are very pleased to join forces with Bloc Studios on this powerfully aesthetic and sensorial installation. We have chosen to combine our exceptional fragrances to complement Bloc Studio’s marble creations. We are also proud to showcase our soon to be launched AVERY Perfume Decanters during the Salone del Mobile.”
Fadelli continues, “AVERY Perfume Decanters are a splendid proof of the marriage of natural elements – in this case, hand-blown glass, metal and space or air. The decanters can be used to hold fragrances, as well as flowers, liquids and other items. They stand strong as designs that retain and reflect an independent beauty revealed even when they are left empty. We will show 5 different decanter models at the installation. The decanters are modern forms with a brass base. They will also be on display and soon available for sale throughout our AVERY PERFUME GALLERY boutiques.”
Sara Ferron Cima added, “I am thrilled to collaborate with Intertrade on the fascinating role of fragrance in design. Our marble exhibition is the intersection of design and craftsmanship, a celebration of natural stone materials presented in a specially designed powerful setting, evoking its complete integral relationship with nature.”
Fadelli concludes, “Thanks to Bloc Studio’s selected works of Carl Kleiner and Sabine Marcelis which explore themes such as flower interaction and light paths, both linked to Bloc Studio’s universe of marble and natural stones, our own fine, artistic fragrances and perfume decanters help complete this deep and rich universe.”