INTERTRADE GROUP OPENS AVERY PERFUME GALLERY IN RABAT
After London, Milan, Florence, Doha, Los Angeles and many other ongoing projects, AVERY Perfume Gallery is moving to Rabat and opening its first shop in Morocco and in Africa. Once through the doorway, the atmosphere is immediately announced: a timeless aesthetic, a sensorial marvel. The numerous collections of perfumes interact, side by side, with art objects of great refinement in a harmonious osmosis of the senses. All is elegantly, majestically draped in a veil, the gallery’s masterpiece, the work of the world’s most prestigious textile manufacturer, Bonotto. Beyond cultural boundaries and differences, AVERY Perfume Gallery displays over twenty perfume collections, if not many more. Each creator expresses, illustrates the idea in a range of fragrances. The ineffable, ephemeral, invisible is therefore materialized in a spirit of narration, poetry and musicality
AVERY Perfume Gallery is the retail concept of Intertrade Group, devised by Celso Fadelli, President and Fragrance Curator of Intertrade Group, and Cristiano Seganfreddo, Vice President and Creative Director. Two Moroccan women, Ilham Foukala and Aicha Hamdi, have accompanied this project: two different but complementary personalities, driven by the same energy, that of Beauty in its deepest sense.
“Rabat is the gateway of Africa, the continent of the future”, explains Celso Fadelli. “It is a great challenge whose objective is quality, service and research in a social and cultural context of high potential and affording a great opportunity, with an extraordinary Moroccan collaboration”.
“We have sought to create a single, exclusive space, a true icon of Africa in the world of rare perfumery”, declares Ilham Foukala, project promoter and the first person to introduce exceptional quality perfumery into Morocco.
This collaboration between Italy and Morocco promises a brilliant future in which intuition, talent and vision are the key words in this thrilling venture into the spirit of a Morocco of magic and light.
AVERY Perfume Gallery
40 rue du 16 Novembre
Ph. +212 5 37 67 33 66