Intertrade Group takes Diane Pernet Paris at ASVOFF in Antwerp
The new line-up of scents Diane Pernet Paris, after a full unveiling during the fashion week in the French capital, were taken to Antwerp last week for the 7th edition of ASVOFF, Pernet’s fashion film festival. Back in 2008 Diane created the ASVOFF, described as the first film festival in the context of fashion in film. This initiative grew turn into a success story and has already attracted names like Mike Figgis, Ellen Von Unwerth, Bruce Weber, Christopher Doyle, Bruce La Bruce, Adán Jodorowsky, David Lachapelle, Blancia Li, Jonathan Caouette, Park Chan-Wook, Sofia Sanchez & Mauro Mongiello and Tim Yip. This year’s Chairman of the Jury was the famous belgian designer Dries Van Noten. The film festival includes short films about fashion, style and cosmetics. There is also room for documentaries, installations and a serving Belgian talent, with films include Frederik Heyman, Michael Smits, Leonardo Van Dijl and Pierre Debusschere. All within the beautiful setting of the Baroque St. Augustus Church in the center of Antwerp were: To Be Honest, Wanted, In Pursuit of Magic and Shaded were the guest stars of the event. Thanks to the collaboration with Momu and Verso, the renowned finest shop in Antwerp, where the frangraces will be available for sale, all the visitors had the possibility to make their purchases during the projections and prize ceremony of the films.