RE PROFUMO AT UNSCENT 2015 WITH THE NEW FRAGRANCE MERAVIGLIA
From the expertise of Celso Fadelli, art fragrance editor, founder and CEO of Intertrade Group, a man with a great aesthetic sensitivity in finding the perfect alchemy for the successful transformation of editorial projects into perfumes comes “ RE PROFUMO”. Starting from the the fantasy romance “Re Profumo – La ricchezza è saper sognare” written by Fulvio Fronzoni, one year ago, begun the olfactory development of a perfume collection inspired by the characters of the book. Out of the plot and from the guidance of Mr. Fadelli and the Creative Team of Intertrade Group, comes a collection of five prestigious fragrances created with famous international noses and inspired by the stories of a unique novel, set in a languid, decadent, simply irresistible Venice which is found in every essence: Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo. On the 26th of March during UNSCENT 2015 at Avery Perfume Gallery-Excelsior in Milan the new fragrance “Meraviglia” will be launched on the market. “Wonder is the aim of art”. The perfume is an ode to the Art, an ode to Venice itself that represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement, were the source of Giacomo Balla’s exhibition called “Futur-Fiore” “Future-flower” at Venice Biennale in 1926. On the occasion of the exhibition the artist created a full garden of artificial flowers. The flowers did not have any smell but they were scented by the Author, giving them a totally different expression. That’s the allegory that inspired the new fragrance. A perfume of wonders that can be used to scent a flower. Setting your imagination free.