News / UNSCENT LAND AT PITTI FRAGRANZE 2015

  • Celso Fadelli, President and Fragrance Curator & Cristiano Seganfreddo, Vice President and Creative Director of Intertrade Group

  • Danielle Ryan

  • Alessio Avventuroso, Design Director of Intertrade Group & Niclas Lydeen

  • Giovanni Castelli & Antonio Zuddas

UNSCENT LAND AT PITTI FRAGRANZE 2015

The magic of perfumery becomes an enchanted setting in the extraordinary context of Stazione Leopolda in Florence for Pitti Fragranze 2015 from 11 to 13 September. UNSCENT LAND is a small olfactory lunar park with scenic machinery and experiences that take visitors on an exploration of the experimental notes of international creators and noses.
UNSCENT LAND thus continues the experimental itinerary of UNSCENT, the olfactory niche platform of Intertrade Group, after its inventions at shows in Milan, Florence, London, Johannesburg and Bucharest. The project is devised and curated by Celso Fadelli, President and Fragrance Curator of Intertrade Group.
A play on nostalgia and memories among carousels and rocking-horses, crystal boules, cascades of popcorn, video and textual experiences, bubbles and candyfloss in perfume colours. Panels with extra-size tartan in jacquard textiles crafted in Italy, reveal artistic iconography inspired by brands that take part in Unscent.
The brands that interpret UNSCENT LAND are: A Lab On Fire, Agonist, Annemarie Börlind, Azagury, Boadicea the Victorious, Blood Concept, Couto, Czech&Speake, Diane Pernet Paris, Ilâme, Jane Iredale, L – Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, S-Perfume, Santa Eulalia, soOud, TFK-The Fragrance Kitchen, La Manufacture, The Hype Noses, and Verso.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico
On Friday 11th at 7 pm a cocktail reception will be held at AVERY Perfume Gallery in Florence. Our boutique will become a meeting point to get to know the creators of the brands, savour the perfumes, feel part of a world that believes in the art of perfume solely concentrating on quality and new forms of expression.
AVERY Perfume Gallery Firenze
Borgo degli Albizi 70/r
50122 Firenze, Italy
Ph. +39 055 2466733