News / UNSCENT LOVE MAGIC POTIONS @ Pitti Fragrances


12-14 September 2014-Alcatraz
After the success of Unscent 2013, Intertrade Group is taking its olfactory art project back to Florence with an entirely new concept, created by Cristiano Seganfreddo, produced exclusively for Pitti: love potions.
The power of perfume. But what is the aroma of love today, and does it have an aroma?
Eight noses have put on their magic hat to work on the creation of special, unique, exclusive magic love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Powerful fragrances that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito. An imaginary voyage which constantly meanders around that enigma that is love. Eight celebrated stories of Magic Love Potions, taken from literature of every time and latitude, will tell the stories of love and passion generated by aphrodisiacal alchemies: love elixirs, potions, philtres and cordials. Large printed canvasses, totems and freestanding installations will guide visitors inside the Alcatraz space where, thanks to olfactory boules, they can complete the olfactory and emotional experience with all the new ideas of Intertrade Group and the brands presented: Acqua di Stresa, Agonist, Annemarie Börlind, Azagury, Boadicea the Victorious, Bond n.9 e I LOVE NY, Blood Concept, Czech&Speake, Diane Pernet Paris, Eight&Bob, Ilâme, Jane Iredale, L – Automobili Lamborghini, Re Profumo, Roads, S-Perfume, soOud and the exclusive presentation of the frangrace conceived by Santa Eulalia.