News / ELEMENTS 2011


The Elements Showcase presented curated offerings in the field of fragrance design. The Elements Showcase is an innovator in its field–from its conceptualized space by Reddymade Design to its cutting-edge fragrance installations. Elements is pleased to have presented elite fragrance to industry insiders and to have connected designers with leading buyers and key media.

David Pirrotta Brand Management showcased 21 Drops, a new line of therapeutic essential oils in candy-colored, travel-friendly packaging. Intertrade Europe launched a new product for each of their brands in The Elements Showcase: Carthusia, Nez à Nez, The Hype Noses, Profumi del Forte, Esteban, and SoOud. Stephane Humbert Lucas, fragrance designer and creator of SoOud, was at Elements for a champagne launch event on Monday. The Elements Showcase is the definitive experience for emerging and established visionaries in the art of fragrance design. The third Showcase will premiere January 2012 in New York City.