The indiscreet charm of essences arrives at Pitti Uomo with a special selection of brands dedicated to men, a delicate balance between the seduction of the past and the olfactory codes and volumes of today. An inspirational selection curated by AVERY Perfume Gallery, the retail concept of Intertrade Group, key platform for haut de gamme perfumery. AVERY Perfume Gallery is a new dimension in niche perfumery and research devised by Intertrade Group. An advanced olfactory experience introduced into contexts of high tension aesthetics.
At Pitti Uomo will be showcased at piano attico/Padiglione Centrale: Agonist with its Scandinavian essences created also in a haute couture version with artistic glass flacons, Azagury, the exclusive fragrances of the stylist adored by Lady D who returns with a new version, the AVERY collection created by Celso Fadelli, Boadicea The Victorious, with its four latest “valiant” fragrances. Also, Blood Concept, with a new olfactory and visual restyling yet to be unveiled in September, Czech&Speake with its British twist, Diane Pernet Paris and her emotional notes, L-Automobili Lamborghini the new fragrances of the super car in addition to the first L1, the return of the Andrée Putman brand with the Préparation Parfumée Andrée Putman line, the Re Profumo collection enhanced by a new “Meraviglia” fragrance, as well as Roads, the lifestyle brand by Danielle Ryan. Finally, soOud and the atmospheres of the oriental world with a special edition of Nur d’or in a precious pink gold bottle, the fragrances of Santa Eulalia, the high-end fashion mecca of Barcellona, the S-Perfume line by the Japanese artist Nobi Shioya, and the very first preview from New York of the specially researched A Lab On Fire brand by Carlos Kusubayashi with a collection of eight fragrances.
All brands powered by Intertrade Group are found in all AVERY Perfume Galleries, a synthesis of the maximum expression of an out of the ordinary shopping experience, in a context that fascinates new viewers with an unusual space and incredibly full of style. AVERY Perfume Galleries are present worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, New Orleans and, since February 2015, also in Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery and in Rabat, Morocco.