AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.

Located on the fourth floor adjacent to the VIP Lounge Area of Selfridges, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display and the setting is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles which are used to customise the sofa and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.

Founded in 1909, Selfridges celebrated its centenary in 2009. With its concession boutiques, collections from the trendiest new brands, it’s a first port-of-call for stylish shopping. With a winning combination of new talents, hip and edgy labels, from high street to high-end brands, the store always stands out of the crowd. With four floors, featuring everything from clothing, footwear and accessories through to stationary, home décor, technology and food, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the UK.

AVERY Perfume Gallery perfectly mirrors Selfridges’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group.
Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully new olfactory concept where perfume meets design and art.
The new AVERY Perfume Gallery at Selfridges London opens on the 1st February 2016.