On the occasion of Pitti Fragranze 2014, friday 12th of September, Intertrade Group has opened in Florence the new Avery Perfume Gallery in Borgo Albizi 70r. Avery Perfume Gallery is a concept store, with welcoming, intimate and enticing atmosphere, where we can be drawn into the emotions unleashed by fragrances and visual images that might accompany them. Thanks to the special olfactory boules, specially designed for all the Avery concept stores, you can savour the various fragrances, allowing ourselves to be guided toward the ideal perfume. The second floor of the shop it will be a meeting place that will host cultural and artistic events linked to the world of fashion, music and design.
The old style furnishings remind of an apothecary, vintage furnishings and frecoes make it a true masterpiece of interior design. During the celebration of the opening important guests and spokespeople of the perfumery world have come to pay homage to a new way of discovering scents: creative directors from ACQUA DI STRESA (Giovanni Castelli and Andrea Patrucco), AGONIST (Christine and Niclas Lydeen),BLOOD CONCEPT (Giovanni Castelli and Antonio Zuddas), SANTA EULALIA (Luis Sans and Sandra Domínguez) and ROADS (Founder and Creative Director or ROADS).
The Avery Perfume Gallery shops are to be found in London at Avery Row, in New Orleans at Joseph Street, in Modena at via Selmi and at the recently opened shop in Corso Como 2, Milan. New Avery Perfume Gallery shops are soon to be opened nationally and internationally.