brand / Azagury


Jacques Azagury is one of the most illustrious couturiers of the 21st century, working from his Knightsbridge atelier to create fabulous evening dresses that are adored by some of the most glamorous women in the world. As a former designer and close friend of Lady Diana, Azagury helped to transform her into a global fashion icon, and thus the perfect choice to design the costumes for the biopic film about the princess’s life. Jacques Azagury launched his perfume collection in 2013 in partnership with Intertrade Group. An explosion of creativity captured in six pure transparent crystal flacons, each accented by a coloured ring chosen by the designer corresponding to each fragrance’s name: Black, Green, Yellow, Pink, Wenge, and White. A colour palette inspired by the designer’s passion for travel, his scents are intricate olfactory compositions made special by the use of rare ingredients. Jacques decided to use a colour code for his perfumes, believing that assigning a name would take away the mystery of the collection. The rectangular shaped crystaline glass bottle is topped with an understated frosted stopper and decorated with a single coloured ring reflecting each fragrance’s name, a stylistic choice that accompanies the “couture” crystal flacon and the new 50 ml “prêt-à-porter” glass version and carries out the minimalistic aesthetic. Six olfactory itineraries, with intriguing traditional notes, offer customers a fragrant “wardrobe” in a range of shades which, like Azagury’s elegant gowns, reflect and complement wearer’s mood.